OUR

STORY

Basketball requires grip. The advantage of quickness is based on your sole adhering to the court. FYVFY protects your soles and your shoes so you look and play your best.

We are basketball people and simply put, we love basketball. The game is played at an amazing pace and today's players are busier than ever. No serious basketball player wears their shoes off the court because it compromises the integrity of the shoe.

While slides are a great product, they are not always convenient;, sometimes you just want to get the gym and play or get out of the gym and go. With FYVFY's FY-Deny's, you are always ready.